Product Marketing Leader

The role

We are seeking a "T-Shaped" Product Marketing Leader who blends a high-level strategic vision of the market with a strong operational drive to execute. 

In this role, you will support the end-to-end product marketing lifecycle. You will be responsible for everything from participating in the definition of strategic positioning and managing analyst relations to independently producing tactical marketing assets.

Acting as a crucial mediator, you will seamlessly align the needs of Product, Sales, Marketing, and executive leadership. 

Responsibilities

• Own the Messaging: Create and evolve Mia-Platform’s positioning and unique value propositions.

• Product-to-Value Translation: Translate highly complex technical features into clear, compelling business benefits for diverse stakeholders (ranging from Developers to CTOs and C-level executives).

• Analyst Relations: Actively manage relationships and strategic briefings with major industry analysts, ensuring Mia-Platform is strongly positioned in key market research.

• Competitive Intelligence: Continuously monitor competitors and emerging tech trends to identify growth opportunities and keep the business steps ahead.

• Equip the Sales Team: Provide the sales force with the tactical collateral needed to close complex enterprise deals.

• Asset Creation: Independently produce high-quality case studies, pitch decks, competitive battlecards, and product documentation.

• Go-To-Market (GTM): Collaborate closely with R&D teams to define launch roadmaps and drive the market adoption of new features and products.

• 4-7+ years of experience in Product Marketing within the B2B Tech or Enterprise SaaS sectors.

• Proven success in launching software products and running successful product adoption campaigns.

• Comfortable and experienced working hand-in-hand with engineering, product, and R&D teams. You must be technically minded, while you don’t need to be a developer, you must speak their language and navigate technical complexity with ease.

• Proven ability to present positioning strategies, market reports, and results directly to executive management.

• Highly autonomous in creating high-quality content (decks, whitepapers, blog posts, sales collaterals).

• Full, professional fluency in English (written and spoken) is mandatory for managing our international market and analyst relations.

• You take absolute responsibility for the commercial success of the product and the quality of communications.

• You are proactive and constantly looking for innovative ways to make the product stand out against the competition.

• Plus: Previous experience working in a Scale-up or a high-growth environment is highly valued.

We offer 

🌟A competitive total-reward package

We offer a four-dimension package: Compensation (fixed and variable) + Benefits + Growth opportunities + an inspiring Culture.

💻Hybrid Workplace

We believe in work-life balance and know that smart working is one of the tools to achieve a more human-scale lifestyle. We recognize the value of teamwork, combining smart working with in-presence moments to be able to compare, exchange ideas, and move projects forward. We typically work 50% of our time from the office.

🌈DE&I

As stated in our Manifesto we reject any form of discrimination and we strive every day to embrace diversity and to guarantee inclusion.

🌿L&D and perks

• Training path and access to Mia-Platform hub with a vastity of training courses

• Team building and many surprising events

• Ticket restaurants

• Insurance coverage for medical expenses

• Corporate benefits platform with significant discounts on the purchase of different types of services (gyms, travel, technology, etc.)