Product Marketing Leader

The role

We are seeking a "T-Shaped" Product Marketing Leader who blends a high-level strategic vision of the market with a strong operational drive to execute. 

In this role, you will support the end-to-end product marketing lifecycle. You will be responsible for everything from participating in the definition of strategic positioning and managing analyst relations to independently producing tactical marketing assets.

Acting as a crucial mediator, you will seamlessly align the needs of Product, Sales, Marketing, and executive leadership. 

Responsibilities

• Own the Messaging: Create and evolve Mia-Platform’s positioning and unique value propositions.

• Product-to-Value Translation: Translate highly complex technical features into clear, compelling business benefits for diverse stakeholders (ranging from Developers to CTOs and C-level executives).

• Analyst Relations: Actively manage relationships and strategic briefings with major industry analysts, ensuring Mia-Platform is strongly positioned in key market research.

• Competitive Intelligence: Continuously monitor competitors and emerging tech trends to identify growth opportunities and keep the business steps ahead.

• Equip the Sales Team: Provide the sales force with the tactical collateral needed to close complex enterprise deals.

• Asset Creation: Independently produce high-quality case studies, pitch decks, competitive battlecards, and product documentation.

• Go-To-Market (GTM): Collaborate closely with R&D teams to define launch roadmaps and drive the market adoption of new features and products.

• 4-7+ years of experience in Product Marketing within the B2B Tech or Enterprise SaaS sectors.

• Proven success in launching software products and running successful product adoption campaigns.

• Comfortable and experienced working hand-in-hand with engineering, product, and R&D teams. You must be technically minded, while you don’t need to be a developer, you must speak their language and navigate technical complexity with ease.

• Proven ability to present positioning strategies, market reports, and results directly to executive management.

• Highly autonomous in creating high-quality content (decks, whitepapers, blog posts, sales collaterals).

• Full, professional fluency in English (written and spoken) is mandatory for managing our international market and analyst relations.

• You take absolute responsibility for the commercial success of the product and the quality of communications.

• You are proactive and constantly looking for innovative ways to make the product stand out against the competition.

• Plus: Previous experience working in a Scale-up or a high-growth environment is highly valued.

🌟 Why Mia-Platform? 

Born with a startup spirit, Mia-Platform is a fast-growing tech product company where innovation, continuous learning, and high performance drive everything we do. We tackle ambitious technical challenges, work hard, and evolve quickly, all while building a human-centric, generative, and fun environment.

Our culture is built on Better Development and that applies to our people just as much as our software. Here is a glimpse of what everyday life looks like when you join us:

💼 Total Compensation

We offer a comprehensive Total Compensation package: a competitive base salary, incentives tied to individual and team performance, and complete employee benefits. 

• National Bargain Agreement: Terziario, Commercio

• Total Package: between €45.000 and €55.000 (comprising base salary and performance-based variable bonuses)

• Meal vouchers worth €7.00/working day

• Health Insurance

• Pension Plan

• Access to dedicated corporate discounts and promo codes for various services, products, and travel

💻 Smart Hybrid Work (50/50)

We believe in the power of in-person collaboration combined with remote autonomy, working on a standard 50% office/50% remote baseline.

• Seasonal Full-Remote: during peak summer and year-end holidays, we switch to 100% full-remote.

• HQ experience: our Milan HQ is built to help you focus and collaborate seamlessly, while making space for fun. You’ll find great workstations alongside areas to unwind and play (ping-pong, games, and dedicated lounge areas), two fully stocked kitchens with free snacks and drinks, a rooftop terrace, and beer on tap after 6:30 PM!

🌱 Growth, Learning & Tech Community

We invest in your continuous evolution through structured career paths, training courses, certifications, and direct access to the Mia-Platform learning hub and our company library (both physical in our Milan office and digital). We actively nurture the tech community, hosting local meetups like Master the Vibe.

🎉 Celebrate Everything & Big Events

We take our core value Have Fun very seriously. Every area has a dedicated budget to celebrate milestones and organize Team Building activities during work hours. You’ll also take part in iconic internal events like Platmosphere, annual Kick-Offs, epic Summer and Winter parties, monthly breakfasts, and receive a premium Welcome Kit on your Day 1!

🌈 Diversity, Community & Planet

We turn our values into daily concrete actions. We organize high-level DE&I talks where family and friends are always welcome to join, and actively align our processes with official gender equality standards. Plus, we love the planet: we ban single-use plastic, minimize waste, and make our major corporate events Carbon Neutral.