Senior Demand Generation Lead

The role

We’re looking for a Senior Demand Generation Lead to own and accelerate our demand engine at a critical moment for the company.

This is a high-impact role sitting at the intersection of Marketing and Sales, with direct exposure to leadership and clear accountability on pipeline impact. The role exists to turn a shared Marketing–Sales strategy into fast, rigorous execution, ensuring demand generation remains a growth driver—not a bottleneck.

You’ll lead the Demand Marketing team, coordinate cross-functional stakeholders, and work daily with Sales leadership (including the co-founders). This role is for someone who thrives in high-expectation environments, can operate autonomously, and combines strategic clarity with hands-on execution.

Responsibilities

Campaign Coordination

• Own the end-to-end execution of demand gen campaigns, from strategic input to delivery and results.

• Define detailed execution plans for campaigns, including scope, timelines, stakeholders, budgets and success metrics.

• Coordinate cross-functional stakeholders (Marketing, Sales, Customer Success, Solution Architects), with a strong focus on alignment with the UK Sales team.

• Plan and execute digital and physical initiatives (events, roadshows, field activities).

• Act as a player–coach: leading the team while remaining operational when needed.

Sales Enablement

• Coordinate the production of sales assets supporting the commercial cycle

• Ensure continuous alignment with Sales to guarantee real impact of the assets produced.

Demand Metrics & Analytics

• Track and report ROI of campaigns and events.

• Analyze contribution to pipeline and revenue.

• Continuously optimize initiatives based on data and performance insights.

• Work closely with Sales leadership to align on conversion, pipeline health, and priorities.

Team Management

• Lead and develop the Demand Marketing team.

• Manage planning, sprint execution, and reviews.

• Support team growth through coaching, feedback, and clear ownership.

• Coordinate closely with the Marketing Director and other teams to ensure consistency

Experience

• 5+ years of experience in B2B tech environments across Marketing, Sales, Product, or account-facing roles.

• Proven experience in leading teams and managing people.

• Strong track record of owning and delivering complex projects end-to-end.

• Direct exposure to executive leadership / top management.

• Mandatory: hands-on experience working very closely with Sales teams (daily collaboration, not occasional alignment).

• Experience in scale-up or high-growth companies is a plus.

• Exposure to international go-to-market motions, especially UK/global, is a plus.

Skills

• Strong organizational and time-management skills, able to handle multiple parallel initiatives.

• Solid capability in campaign planning and execution, from strategic input to operational delivery and lead handoff to Sales.

• Strong project management skills across internal teams and external vendors/partners.

• Comfortable with data, metrics, and reporting: able to track, interpret, and optimize performance.

• Strong understanding of the B2B tech market, including buying cycles and decision-makers.

• Excellent English, fluent and professional (near-native level required).

Attitude

• Commercially minded: focused on pipeline and revenue impact, not just MQLs.

• Passionate and curious about the market and the product.

• High sense of ownership and accountability.

• Scrappy and execution-oriented: able to move forward even in imperfect or ambiguous conditions.

• Builder mindset: comfortable creating structure and clarity where they don’t yet exist.

• Thrives in close collaboration with Sales, while fully owning Marketing KPIs.

• Strong communication and interpersonal skills, able to influence without authority.

We offer

🌟A competitive total-reward package

We offer a four-dimension package: Compensation (fixed and variable) + Benefits + Growth opportunities + an inspiring Culture.

💻Hybrid Workplace

We adopt a hybrid work scheme to support work-life balance, with a flexible approach that combines working in the office and working from home (or anywhere).

🌈DE&I

As stated in our Manifesto we reject any form of discrimination and we strive every day to embrace diversity and to guarantee inclusion.

🌿L&D and perks

• Training path and access to Mia-Platform hub with a vastity of training courses.

• Team building and many surprising events.